Before Class 4/14

For today's class, we wrapped our brains around the idea of the Corporate identity system. "Good design is good business" was the war cry for most businesses during the 1950s (Meggs Pg. 399). The idea that every business needs some sort of logo/way to identify themselves to the mass population. Thus Peter Behrens, with AEG (who I already talked about both on here and in my graphic notes =D) and the Olivetti Corporation. Adriano Olivetti (1901-1970), owner of the company, hired Giovanni Pintori (1912-1998) to his publicity department at the ripe old age of 24 (Meggs Pg. 399). For the rest of his career at OC, he created a logo/identity system that would help begin (along with Behrens atAEG) the boom in logo and identity development that would forever change the face of businesses in the eye of the public