Tuesday, April 13, 2010

After Class 4/13

In today's class, we went over the New York School and the style of the mid to late 20th century. The style began with Paul Rand's style of design that was a reduced form of "symbolic essence" (Meggs Pg. 374). He was an editorial designer that felt that design should upgrade taste in the everyday world. Another influential graphic designer was Alvin Lustig. Lustig was a graphic designer who also dabbled in architecture and interior design. He thought that form and content should be one when it came to his graphic design. When it came to the actual New York School, the ideas behind it came from the 1st ever graphic design program to be established at a large school. The Yale School Of Art, still one of the most prestigious institutions in the country, became a leader in the education of graphic design. By hiring multiple well known graphic designers, Yale became the leader in the education of not only graphic design but also the arts. Later on, the New York School of design grew from the Yale School of Art's design and created a style of graphic design that is still used today.



Question: How and why is Yale such a leader in graphic design in the U.S. today? There are so many accredited schools out there that have been leaders in the design world. But why is Yale?

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