Before Class 4/12

For today's class, we read about the New York School and the evolution of graphic and typographical design in America, during the 20th century. It all started and gained steam from the works of Paul Rand. Paul Rand understood that freely invented shapes could have a self contained life, both sumbolic and expressive, as a visual-communication tool (Meggs Pg. 374). What that means is that Rand's work could get the message across to the viewer either symbolically( literal) or expressively (free-form). From there Paul Rand's designs helped revolutionize mid to late 20th century design. From there, Alvin Lustig contributed his unique style of graphic design by combining east and west coast influences into his work