This week's weekly image comes from an advertisement for a brand of whiskey called "Scot's Honor". The whiskey is primarily sold in Taiwan of all places because the people of Taiwan use whiskey as the drink of choice for celebrations, parties, and achievements.
Describe what it is: Scot's Honor whiskey advertisement.
Describe its function: To convince the consumer that the whiskey is the best whiskey to buy and drink.
Describe where you saw it: unfortunately, I googled for Celtic typography and this came up.
Discuss the style of the design & typography: The overall design is a label design. This means that it is short, sweet, and to the point on what the brand is. In this case, the company is trying to convey the idea that Scot's Honor is a whiskey that has been around since the time of the Scot's, during the medieval times. The type used is based off of the Celtic typography that was used when it first was created. Finally, there are nice flourishes in the corners of the label to give it a regal look, as if it was hand crafted and drank by royals.
Discuss the quality of the artwork: I feel that the label itself is pretty nicely done. I do not foresee and other way they could have created it.
Discuss what attracted you to the piece (use adjectives): The use of typography gave it a "home-land" feel as if it was created by hand and sold the old-fashioned way by open air markets. Also, the rustic feel of the iron gloves clasping together in a bond gives me the feeling that this a true, working hard, whiskey.
Describe how it relates to what we have discussed or read: It relates to our reading by the use of Celtic style typography. By using it in today's world, it is different than the normal bland Helvitica and Times New Roman. It almost gives the brand, the whiskey, and the label itself a personality all its own.
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