Before Class 3/19

In the reading, I read about two major aspects of 20th century design:

Peter Berhens:

He was considered the first user of a sans-serif font in a commercialized book

He was considered the first creator of a corporate identity system

He was a pioneer in the use of making identity system for corporate use

London Underground:

1st created by Frank Pick

Still Used Today

1st use of advertisements in the underground stations